That way, these customer interactions are at your fingertips when making informed decisions about product updates.

Use these Zaps to automatically send customer feedback to your support tools. If your organization uses a help desk tool like Freshdesk, Intercom, or Zendesk, it can be helpful to set up an automated workflow to send customer feedback and feature requests directly to your product management app. Zapiers automation tools make it easy to connect Airtable and WordPress. That way, your product management team can include Twitter feedback when looking for patterns in customer opinions. Set up the Airtable trigger, and make magic happen automatically in WordPress. Why miss out on that valuable feedback? Instead of relying on your social media team to inform you of relevant Tweets, use this Zap template to append new Twitter mentions to a note in the related Dovetail project. They're much more likely to take to Twitter. Let's face it: most of your customers aren't going to seek out the right email address or phone number to express their real-time reactions to your product. Make it easier to find those patterns by sending new form and survey entries to Dovetail automatically. They originally built a system that started with tagging input from Intercom and interfaced with Zapier, before ultimately collecting the feedback in Airtable. You need a reliable process for centralizing form data to get a good look at the bigger picture-finding patterns in customer opinions and making informed decisions about the future of your product.

Simply embed a form on your site, email customers a form link, or use a tool like Hotjar to build surveys and suggestion boxes directly into your product.īut hundreds of survey responses won't do you much good unless you have a quick and easy way to organize them. From forms and surveysįorm builders and survey tools are easy and accessible ways to learn how your customers feel about your product. You need to constantly gather feedback, analyze the product's performance, and make adjustments to your product based on real-time customer reactions and requests.īut the methods of gathering customer feedback are almost as varied as the customers themselves-which is why you should automate collecting data from various sources and inputting it into Dovetail for analysis and implementation. Incorporating customer feedback is one of the most essential responsibilities of a product management team.

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